Find your selling price from cost and markup, or enter cost and price to see markup % and profit margin % side by side — they're not the same number, and this shows you why.
Quick answers to the questions people ask most about markup and margin.
Markup is the profit added on top of cost, expressed as a percentage of the cost. Margin is that same profit expressed as a percentage of the selling price instead. Because the base of the percentage is different, markup and margin are always different numbers for the same sale — a 50% markup is only a 33.3% margin.
Subtract the cost from the selling price to get the profit, divide that by the cost, then multiply by 100. A $60 item that cost $40 has a profit of $20, so the markup is (20 ÷ 40) × 100 = 50%.
Subtract the cost from the selling price to get the profit, divide that by the selling price, then multiply by 100. The same $60 item that cost $40 has a profit margin of (20 ÷ 60) × 100 = 33.3%.
Multiply the cost by the markup percentage as a decimal to find the profit, then add that to the cost. A $40 cost with a 50% markup adds $20 profit, for a selling price of $60.